Mobile apps, winner tools for travel experiences.
A third of the awards given during the last Future Travel Experience Summit recognized the mobile solutions of Emirates, EasyJet and JetBlue as pioneers for the improvement of the end-to-end passengers’ flight experience.
Three of the nine awards given to technological solutions were destined to accolade mobile apps. This was the impressive result of last Future Travel Experience Summit (FTE), a worldwide well-known aeronautical event, whose 6th edition took place last September in Las Vegas. Gathering more than 600 leaders of the aeronautical sector, the main purpose of the FTW is to share the strategies that are changing flight experiences in the new all-technological world.
Today’s passengers are always connected, the first tool through which they communicate, consume, and get information from is their Smartphone. Not only when they travel, but also in their daily life. Therefore, it sounds logical for us that mobile apps are considered the most direct and effective solution when it comes to the enhancement of passengers’ travel experience.
One of the awards destined to mobile was EasyJet’s “Mobile Host” app, whose main function is to notify the passenger of the flight updates. This initiative was recognised as the “Best Passenger Assistance Initiative”. At Tictapps, we couldn’t agree more with the assistance value of this application, since we have already implemented it among other features, within our 360° airport app for Aeropuertos Argentina 2000.
Flight update reminders, which are normally sent through Push Notifications from a general administration dashboard to the app, are undoubtedly a must-have for an airport application. The traditional flight screens, which we have to struggle with to see our flight status, are frequently far from us, crowded with both information and people, and with so high change frequency that we barely manage to get the information. Thus, the success of flight notifications resides in understanding the passengers’ need of being notified through channels that they can reach, see and understand.
Emirates, meanwhile, received the “Best Up in the Air Initiative” award, for its “Journey Manager App” which offers complete real-time control over the gates’ activity to the management, and the possibility of redirecting the passengers through the airport when it comes to delay and change situations.
But not only smartphone apps were accoladed during the event, tablet apps were also recognised as disruptive tools for the enhancement of the passenger experience. JetBlue’s app, ifSA, was one of the initiatives which got public kudos, for instance.
Passengers are, day by day, more connected. This is an unavoidable fact. The industry knows it, and it is already developing mobile solutions to get adapted to this environment. Mobile adoption is a process that we can find difficult and even painful to adopt, since as a market and social phenomenon, it is difficult to understand and can make us desist from embracing it. However, when we go mobile and find out that this kind of initiatives are actually useful for the passenger and the management, apart from being awarded by the sector, we can be certain we are handling these changes the right way.
Posted by María Murillo